Abstract
Sustainability is one of the most common axioms used in the field of tourism (WTO, 2004). Although the international tourism literature identifies that the business world widely accepts the concepts of sustainability and Corporate Social Responsibility (CSR), research that links social and financial performance is limited.
This chapter is adapted from Kuokkanen and Rios-Morales (2009)
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Kuokkanen, H., Rios-Morales, R. (2013). Developing Sustainable Competitive Advantage in the Tourism Industry: a financial conceptual model. In: Jenkins, I., Schröder, R. (eds) Sustainability in Tourism. Springer Gabler, Wiesbaden. https://doi.org/10.1007/978-3-8349-7043-5_7
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DOI: https://doi.org/10.1007/978-3-8349-7043-5_7
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