Zusammenfassung
Der vorliegende Beitrag, der die Thematik des Solution Selling im B2C-Bereich in Form eines theoretisch-konzeptionellen Ansatzes behandelt, wurde innerhalb eines methodisch innovativen Projektes im Rahmen eines Universitätsseminars vorbereitet. So ist ein Großteil dieses Beitrags in einer interaktiven Zusammenarbeit einer Vielzahl von Autoren im Rahmen eines Wikis entstanden. Zielsetzung dieses Artikels ist es, eine Typologisierung für Lösungsanbieter zu entwickeln.
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Ahlert, D. et al. (2010). Solution Selling im B2C-Bereich. In: Woisetschläger, D., Michaelis, M., Evanschitzky, H., Eiting, A., Backhaus, C. (eds) Marketing von Solutions. Gabler. https://doi.org/10.1007/978-3-8349-6302-4_2
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