Skip to main content
SpringerLink
Log in

Consumer Value Perception of Luxury Goods: A Cross-Cultural and Cross-Industry Comparison

  • Chapter
  • First Online:
Luxury Marketing

Zusammenfassung

The moderate growth in US and European markets coupled with an increasing demand for luxury goods in emerging economies such as Brazil, Russia, India, and China lead to a substantial growth in the global market for luxury goods. Reaching consumers all over the world across national and cultural borders, the luxury sector is according to Bain & Company expected to grow by 10 percent in 2013.

This is a preview of subscription content, log in via an institution to check access.

Access this chapter

Log in via an institution
Chapter
USD 29.95
Price excludes VAT (USA)
  • Available as PDF
  • Read on any device
  • Instant download
  • Own it forever
eBook
USD 79.99
Price excludes VAT (USA)
  • Available as PDF
  • Read on any device
  • Instant download
  • Own it forever
Softcover Book
USD 99.99
Price excludes VAT (USA)
  • Compact, lightweight edition
  • Dispatched in 3 to 5 business days
  • Free shipping worldwide - see info

Tax calculation will be finalised at checkout

Purchases are for personal use only

Institutional subscriptions

Preview

Unable to display preview. Download preview PDF.

Unable to display preview. Download preview PDF.

Literatur

  1. Agrawal, J./Grimm, P./Kamath, S./Foscht, T. (2011): A cross-country study of signals of brand quality, in: Journal of Product & Brand Management, Vol. 20, No. 5, pp. 333-342.

    Article  Google Scholar 

  2. Atwal, G./Williams, A. (2009): Luxury brand marketing – the experience is everything!, in: Journal of Brand Management, Vol. 16, No. 5, pp. 338-346.

    Article  Google Scholar 

  3. Bastien, V./Kapferer, J.-N. (2009): Luxury marketing plays by a different set of rules, in: Financial Times, June 15th.

    Google Scholar 

  4. Bernstein, L. (1999): Luxury and the Hotel Brand: Art, Science or Fiction?, in: Cornell Hotel and Restaurant Administration Quarterly, Vol. 40, February.

    Google Scholar 

  5. Bernstein, L. (2007): Luxury and the Hotel Brand: it’s the experience, only the experience, nothing but the experience, in: 4Hoteliers, Hospitality, Hotel and Travel News, 20th February 2007.

    Google Scholar 

  6. Berthon, P./Pitt, L./Parent, M./Bertho, J.-P. (2009): Aesthetics and Ephemerality: Observing and Preserving the Luxury Brand, in: California Management Review, Vol. 52, No. 1, pp. 45-66.

    Article  Google Scholar 

  7. Chevalier, M./Mazzalovo, G. (2008): Luxury brand management. A world of privilege, Singapore, Wiley.

    Google Scholar 

  8. Calder, B. J./Phillips, L. W./Tybout, A. M. (1981): Designing research for applications, in: Journal of Consumer Research, Vol. 18, September, pp. 197-207.

    Google Scholar 

  9. Cornell, A. (2002): Cult of luxury: The new opiate of the masses, in: Australian Financial Review, p. 47.

    Google Scholar 

  10. Danziger, P. (2005): Let Them Eat Cake: Marketing Luxury to the Masses – As well as the Classes, Chicago, Dearborn Trade Publishing.

    Google Scholar 

  11. Davidson, J. (1898): Luxury and Extravagance, in: International Journal of Ethics, Vol. 9, No. 1, pp. 54-73.

    Google Scholar 

  12. Dawar, N./Parker, P. (1994): Marketing universals: consumers’ use of brand name, price, physical appearance, and retailer reputation as signals of product quality, in: Journal of Marketing, Vol. 58, No. 4, pp. 81-95.

    Article  Google Scholar 

  13. Douglas, S. P./Craig, S. S. (1983): International Marketing Research, NJ: Prentice-Hall Inc.

    Google Scholar 

  14. Dubois, B./Czellar, S./Laurent, G. (2005): Consumer Segments Based on Attitudes Toward Luxury: Empirical Evidence from Twenty Countries, in: Marketing Letters, Vol. 16, pp. 115-128.

    Article  Google Scholar 

  15. Dubois, B./Duquesne, P. (1993): The market for luxury goods: Income versus culture, in: European Journal of Marketing, Vol. 27, No. 1, pp. 35-44.

    Article  Google Scholar 

  16. Dubois, B./Paternault, C. (1995): Observations: Understanding the World of International Luxury Brands: The “Dream” Formula, in: Journal of Advertising Research, Vol. 35, No. 4, pp. 69-76.

    Google Scholar 

  17. Durvasula, S. J./Andrews, C./Netemeyer. R. G. (1997): A cross-cultural comparison of consumer ethnocentrism in the United States and Russia, in: Journal of International Consumer Marketing, Vol. 9, No. 4, pp. 73-93.

    Article  Google Scholar 

  18. Furrer, O./Liu, B. S./Sudharshan, D. (2000): The relationships between culture and service quality perceptions: basis for cross-cultural market segmentation and resource allocation, in: Journal of Service Research, Vol. 2, May, pp. 355-371.

    Article  Google Scholar 

  19. Grossman, G. M./Shapiro, C. (1998): Counterfeit-product trade, in: The American Economy Review, vol. 78, pp. 59-75.

    Google Scholar 

  20. Hofstede, F. T./Steenkamp, J.-B. E. M./Wedel, M. (1999): International Market Segmentation Based on Consumer-Product Relations, in: Journal of Marketing Research, Vol. 36, pp. 1-17.

    Article  Google Scholar 

  21. Hume, D. ([1752] 1965): “Of refinement in the arts”. In: Lenz, J.W. (Ed.): Of the Standard of Taste and OtherEssays, Bobbs-Merrill, Indianapolis.

    Google Scholar 

  22. Kapferer, J-N. (1997): Managing luxury brands, in: Journal of Brand Management, Vol. 4, No. 4, pp. 251-260.

    Google Scholar 

  23. Kapferer, J.-N./Bastien, V. (2009a): Luxury Strategy: Break the Rules of Marketing to Build Luxury Brand, Milford, CT, Kogan Page.

    Google Scholar 

  24. Kapferer, J.-N./Bastien, V. (2009b): The specificity of luxury management: turning marketing upside down, in: Journal of Brand Management, Vol. 16, pp. 311-322.

    Article  Google Scholar 

  25. Kemp, S. (1998): Perceiving luxury and necessity, in: Journal of Economic Psychology, Vol. 19, pp. 591-606.

    Article  Google Scholar 

  26. Madden, T./Hewett, J. K./Roth, M. S. (2000): Managing images in different cultures: a crossnational study of color meanings and preferences, in: Journal of International Marketing, Vol. 8, No. 4, pp. 90-107.

    Article  Google Scholar 

  27. Merriam-Webster’s (2009): Merriam-Webster’s Collegiate Dictionary, Eleventh Edition.

    Google Scholar 

  28. Mitchell, V. W./Vassos, V. (1997): Perceived risk and risk reduction in holiday purchases: a crosscultural and gender analysis, in: Journal of Euromarketing, Vol. 6, No. 3, pp. 47-77.

    Article  Google Scholar 

  29. Nueno J. L./Quelch J. (1998): The mass marketing of luxury, in: Business Horizon, Vol. 41, No. 6, pp. 61-68.

    Article  Google Scholar 

  30. Oxford (1992): Oxford Latin Dictionary, Oxford University Press.

    Google Scholar 

  31. Phau, I./Prendergast, G. (2000): Consuming luxury brands: The relevance of the “rarity principle”, in: Journal of Brand Management, Vol. 8, No. 2, pp. 122-138.

    Article  Google Scholar 

  32. Raaij, V./Fred, W. (1978): Cross-cultural research methodology as a case of construct validity, in: Advances in Consumer Research, Vol. 5, pp. 693-701.

    Google Scholar 

  33. Rae, J. ([1834] 1965): Statement of Some New Principles on the Subject of Political Economy, in: James, R. W. (Ed.): John Rae: Political Economist, Vol. II., University of Toronto Press, Toronto.

    Google Scholar 

  34. Reich, C. (2005): Luxusmarken- Eine empirische Untersuchung der Determinanten der Begehrlichkeit im Hinblick auf Luxusmarken und der resultierenden Wirkung auf die Kaufabsicht, Rainer Hampp Verlag.

    Google Scholar 

  35. Sekora J. (1977): Luxury: the concept in Western thought, The Johns Hopkins University Press Baltimore, USA.

    Google Scholar 

  36. Silverstein, M. J./Fiske, N. (2003): Luxury for the Masses, in: Harvard Business Review, April, pp. 48-57.

    Google Scholar 

  37. Shukla, P. (2011): Impact of interpersonal influences, brand origin and brand image on luxury purchase intentions: Measuring interfunctional interactions and a cross-national comparison, in: Journal of world business, Vol. 46, No. 2, pp. 242-253.

    Article  Google Scholar 

  38. Truong, Y./Simmons, G./McColl, R./Kitchen, P. J. (2008): Status and Conspicuousness- Are They Related? Strategic Marketing Implications for Luxury Brands, in: Journal of Strategic Marketing Vol. 16, No. 3, pp. 189-203.

    Article  Google Scholar 

  39. Valtin, A. (2008): Der neue Luxus und die Konsequenzen für die Markenführung, in: Bauer, H. H./Huber, F./Albrecht, C.-M. (Eds.): Erfolgsfaktoren der Markenführung, München, pp. 247-258.

    Google Scholar 

  40. Vickers, J. S./Renand, F. (2003): The marketing of luxury goods: An exploratory study – three conceptual dimensions, in: The Marketing Review, Vol. 3, pp. 459-478.

    Article  Google Scholar 

  41. Vigneron, F./Johnson, L. W. (2004): Measuring perceptions of brand luxury, in: Journal of Brand Management, Vol. 11, No. 6, pp. 484-506.

    Article  Google Scholar 

  42. Webster’s (2002): Webster’s Third New International Dictionary, Unabridged, Merriam-Webster.

    Google Scholar 

  43. Wiedmann, K.-P./Hennigs, N./Siebels, A. (2007): Measuring consumers’ luxury value perception: a cross-cultural framework, in: Academy of Marketing Science Review, Vol. 7, pp. 1-21.

    Google Scholar 

  44. Wiedmann, K.-P./Hennigs, N./Siebels, A. (2009): Value-Based Segmentation of Luxury Consumption Behavior, in: Psychology & Marketing, Vol. 26, No. 7, pp. 625-651.

    Article  Google Scholar 

  45. Zeithaml, V. A. (1988): Consumer Perceptions of Price, Quality and Value: A Means-End Model and Synthesis of Evidence, in: Journal of Marketing, Vol. 52, July, pp. 2-22.

    Article  Google Scholar 

Download references

Author information

Authors and Affiliations

  1. Inst. f. Marketing u. Management, Leibniz Universität Hannover, Königsworther Platz 1, 30167, Hannover, Germany

    Nadine Hennigs

  2. Jägerweg 8, 30938, Burgwedel, Germany

    Klaus-Peter Wiedmann

  3. Körnerstr. 12, 30159, Hannover, Germany

    Christiane Klarmann

Authors
  1. Nadine Hennigs
    View author publications

    You can also search for this author in PubMed Google Scholar

  2. Klaus-Peter Wiedmann
    View author publications

    You can also search for this author in PubMed Google Scholar

  3. Christiane Klarmann
    View author publications

    You can also search for this author in PubMed Google Scholar

Corresponding author

Correspondence to Nadine Hennigs .

Editor information

Editors and Affiliations

  1. Leibniz Universität Hannover, Institut für Marketing und Management, Königsworther Platz 1, Hannover, 30167, Germany

    Klaus-Peter Wiedmann

  2. Leibniz Universität Hannover, Institut für Marketing und Management, Königsworther Platz 1, Hannover, 30167, Germany

    Nadine Hennigs

Rights and permissions

Reprints and permissions

Copyright information

© 2013 Springer Fachmedien Wiesbaden

About this chapter

Cite this chapter

Hennigs, N., Wiedmann, KP., Klarmann, C. (2013). Consumer Value Perception of Luxury Goods: A Cross-Cultural and Cross-Industry Comparison. In: Wiedmann, KP., Hennigs, N. (eds) Luxury Marketing. Gabler Verlag, Wiesbaden. https://doi.org/10.1007/978-3-8349-4399-6_5

Download citation

Publish with us

Policies and ethics

Search

Navigation