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Corporate Social Responsibility and Tourism

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Book cover Education for Sustainability in Tourism

Part of the book series: CSR, Sustainability, Ethics & Governance ((CSEG))

Abstract

Corporate Social Responsibility (CSR) in tourism can be defined as a guiding business policy whereby tourism companies integrate social and environmental concerns in their own business mission, strategies and operations as well as in their interaction with their stakeholders. As corporations are part of a broader society satisfying stakeholders’ needs is central to retaining societal legitimacy and financial liability over the long term. There are different frameworks and guidelines available for integrating CSR into a company’s strategy depending on the companies’ specific characteristics and their perception of their social responsibilities. CSR today is seen as a multi-stakeholder approach where stakeholders are not only receivers but also partners for realizing and implementing CSR strategies. In tourism companies’ strategies the concept of CSR has become a central part. Environmental protection, fair working conditions for employees and contributing to the welfare of local communities are key issues in the strategies of international tourism corporations.

Those who attend only to the laws of the market should not be surprised if the next generation knows all about monetary values but nothing about moral values

(Johannes Rau, former German President)

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Authors and Affiliations

  1. MODUL University Vienna, Vienna, Austria

    Dagmar Lund-Durlacher

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  1. Dagmar Lund-Durlacher
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Correspondence to Dagmar Lund-Durlacher .

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Editors and Affiliations

  1. College of Business, Law and Governance, James Cook University, Townsville, Queensland, Australia

    Gianna Moscardo

  2. UQ Business School, The University of Queensland, St. Lucia, Queensland, Australia

    Pierre Benckendorff

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Lund-Durlacher, D. (2015). Corporate Social Responsibility and Tourism. In: Moscardo, G., Benckendorff, P. (eds) Education for Sustainability in Tourism. CSR, Sustainability, Ethics & Governance. Springer, Berlin, Heidelberg. https://doi.org/10.1007/978-3-662-47470-9_4

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