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LISS 2014 pp 1041–1046Cite as

Influential Factors of Knowledge Sharing Behavior in Virtual Communities: An Empirical Research

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Abstract

The Internet is a convenient channel which allows people to share knowledge. To identify the motivations that affect individual’s knowledge sharing behavior in virtual communities, this paper proposes the social exchange theory to construct a model for investigating the motivations behind people’s knowledge sharing. By analyzing the results of a survey, this study indicated that share willingness, trust, reciprocity, altruism will influence individuals’ knowledge sharing in virtual communities.

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Acknowledgements

This research is funded by the Youth Research Project of Hubei University of Economics (XJ201317).

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Authors and Affiliations

  1. School of Information Management, Hubei University of Economics, 430205, Wuhan, China

    Jinyang Li

Authors
  1. Jinyang Li
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Correspondence to Jinyang Li .

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Editors and Affiliations

  1. School of Economics and Management, Beijing Jiaotong University, Beijing, Beijing, China

    Zhenji Zhang

  2. Department of Industrial Engineering and Operations Research, University of California, Berkeley, California, USA

    Zuojun Max Shen

  3. School of Economics and Management, Beijing Jiaotong University, Beijing, China

    Juliang Zhang

  4. School of Economics and Management, Beijing Jiaotong University, Beijing, Beijing, China

    Runtong Zhang

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Li, J. (2015). Influential Factors of Knowledge Sharing Behavior in Virtual Communities: An Empirical Research. In: Zhang, Z., Shen, Z., Zhang, J., Zhang, R. (eds) LISS 2014. Springer, Berlin, Heidelberg. https://doi.org/10.1007/978-3-662-43871-8_149

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