Zusammenfassung
Die Adoption von Innovationen in kleinen und mittleren Unternehmen (KMU) mit weniger als 250 Mitarbeitern ist im Vergleich zu Großunternehmen begrenzt. In dieser Studie ist es unser Ziel, Faktoren zu identifizieren, die die Adoption von Innovationen bei KMU behindern. Hierzu führen wir eine Fallstudie zur Nutzung von Mobilitätsinnovationen in 20 KMU durch. Wir finden sechs entscheidende Faktoren, die KMU bei der Einführung von Innovationen behindern: wahrgenommenes Ungleichgewicht von Risiken und Chancen, Kompatibilität mit dem täglichen Arbeitsablauf, fehlende Anpassung an individuelle Geschäftsprozesse, Komplexität bei Infrastrukturinvestitionen, IT-Wissen und Kosten für die Einrichtung. Unsere Studie erweitert das Verständnis der Theorie der Adoption von Innovationen bei KMU. Basierend auf den identifizierten Faktoren hilft diese Studie, Innovationen in die laufenden Geschäftsprozesse zu integrieren und die Adoption von Innovationen zu erhöhen.
Aufbauend auf der bereits von Fries et al. (2016) durchgeführten Studie zum Thema Innovationsadaption.
Das Forschungsprojekt ExCELL wurde mit Mitteln des Bundesministeriums für Wirtschaft und Energie (BMWi) gefördert (Förderkennzeichen: 01MD15001D).
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Huck-Fries, V., Pflügler, C., Wiesche, M., Krcmar, H. (2018). Innovationshemmnisse für kleine und mittlere Unternehmen. In: Wiesche, M., Sauer, P., Krimmling, J., Krcmar, H. (eds) Management digitaler Plattformen. Informationsmanagement und digitale Transformation. Springer Gabler, Wiesbaden. https://doi.org/10.1007/978-3-658-21214-8_19
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