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Cultural Turns: A Matter of Management?

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ReThinking Management

Part of the book series: Management – Culture – Interpretation ((MCI))

Abstract

In recent years cultural turns have had a considerable impact in the humanities and social sciences. How much potential can these turns unfold in inspiring (critical) management studies? Could they lead to a more concrete cultural framing of the field – by providing operative analytical categories and new spatial, performative, interpretive, iconic, translational, postcolonial etc. approaches? But a reverse question can also be asked: To what extent can we apply a managerial perspective on the cultural turns themselves? In which way could they be considered as a matter of management?

By highlighting the role of cultural turns for management studies, my paper explores possible impacts of the cultural turns on a new understanding and practice of management. But in the end, it probes the limits of management by asking: Are cultural turns themselves manageable at all?

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  1. Göttingen, Germany

    Doris Bachmann-Medick

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  1. Doris Bachmann-Medick
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  1. Prof Leadership & Org Studies, Karlshochschule International University, Karlsruhe, Baden-Württemberg, Germany

    Wendelin Küpers

  2. Karlshochschule International University , Karlsruhe, Germany

    Stephan Sonnenburg

  3. Karlshochschule International University , Karlsruhe, Baden-Württemberg, Germany

    Martin Zierold

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Bachmann-Medick, D. (2017). Cultural Turns: A Matter of Management?. In: Küpers, W., Sonnenburg, S., Zierold, M. (eds) ReThinking Management. Management – Culture – Interpretation. Springer VS, Wiesbaden. https://doi.org/10.1007/978-3-658-16983-1_2

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