Abstract
Logistics management is seem in all enterprises to some degree, depending on the nature of the business and the industry, basically interests in the physical distribution of raw materials and, at long last, finished products (Slack et al. 2009).
The role of logistics functions have changed significantly over the past years. Logistics were used to have a supportive role to primary business disciplines, for instance, manufacturing and marketing. But today logistics have expanded to cover purchasing, warehousing and transportation activities, distribution, inventory management, packaging, and even customer service. Besides, logistics have evolved from a cost‐absorbing function to that of a pivotal element that enables a unique competitive advantage in today’s competitive market environment (Demirdogen et al. 2015). Therefore, logistics enterprises try to strengthen their competitiveness by providing/offering more comprehensive service packages (Hong and Liu 2007).
Aforementioned complex and competitive market/competition conditions lead the logistics enterprises to distinguish themselves in the marketplace through innovation (Cui et al. 2009).
In general, innovation in services is a value‐creating function that drives market orientation and operational performance and efficiency, to benefit both service providers and consumer (Garicano and Kaplan 2001). Likewise, the competitiveness of logistics enterprises is noticeably related to their ability to be innovative and their characteristics such as quality, speed and flexibility (Wagner 2008).
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Demirdöğen, O., Erdal, H. (2018). An Assessment on Innovative Activity and Performance of Turkish Logistics Sector. In: Bakırcı, F., Heupel, T., Kocagöz, O., Özen, Ü. (eds) German-Turkish Perspectives on IT and Innovation Management. FOM-Edition(). Springer Gabler, Wiesbaden. https://doi.org/10.1007/978-3-658-16962-6_10
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