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Service Value durch Customization – Implikationen für die Gestaltung des Dienstleistungsmanagements

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Service Value als Werttreiber

Zusammenfassung

Der wahrgenommene Wert einer Dienstleistung oder auch Service Value wird in der wissenschaftlichen Literatur und in praxisbezogenen Publikationen als ein zentraler Erfolgsfaktor für Dienstleistungsunternehmen angesehen. Sowohl aus Kundensicht als auch aus Perspektive von Unternehmen stellt der Service Value eine relevante Größe dar, deren Bestimmungsfaktoren und Wirkeffekte besonderer Aufmerksamkeit bedürfen.

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Authors and Affiliations

  1. Raum F21/02.29, Universität Bamberg, Feldkirchenstraße 21, 96045, Bamberg, Deutschland

    Prof. Dr. Alexander Leischnig & Uwe Messer M.Sc.

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  1. Prof. Dr. Alexander Leischnig
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  2. Uwe Messer M.Sc.
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Correspondence to Alexander Leischnig .

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Editors and Affiliations

  1. Wirtschaftswissenschaftliche Fakultät, Universität Basel, Basel, Switzerland

    Manfred Bruhn

  2. Institut für BWL (510P), Universität Hohenheim, Stuttgart, Germany

    Karsten Hadwich

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Leischnig, A., Messer, U. (2014). Service Value durch Customization – Implikationen für die Gestaltung des Dienstleistungsmanagements. In: Bruhn, M., Hadwich, K. (eds) Service Value als Werttreiber. Springer Gabler, Wiesbaden. https://doi.org/10.1007/978-3-658-02140-5_11

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  • DOI: https://doi.org/10.1007/978-3-658-02140-5_11

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  • Publisher Name: Springer Gabler, Wiesbaden

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  • Online ISBN: 978-3-658-02140-5

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