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Auf dem Weg zur systematischen Geschäftsmodellinnovation

Erkenntnisse aus dem Produktinnovationsmanagement

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Innovationsstrategien

Abstract

Obwohl Geschäftsmodellinnovationen entscheidend für den langfristigen Erfolg von Unternehmen sind, mangelt es im Vergleich zu Produktinnovationen an fundierten, wissenschaftlichen Erkenntnissen. Dies spiegelt sich auch in einer unzulänglichen Unterstützung in der Praxis wider. In diesem Artikel untersuchen wir systematisch die Gemeinsamkeiten und Unterschiede von Produkt- und Geschäftsmodellinnovationen, um Möglichkeiten für die Übertragung von Erkenntnissen und Best-Practices zu analysieren. Hierzu verdichten wir zentrale Erkenntnisse des Produktinnovationsmanagements in einen Bezugsrahmen für die Analyse von elf aktuellen Geschäftsmodellinnovationen. Daraus leiten wir Hinweise für ein verbessertes Management von Geschäftsmodellinnovationen ab.

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Authors
  1. Dr. Eva Bucherer
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  2. Dr. Uli Eisert
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  3. Prof. Dr. Oliver Gassmann
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Editor information

Editors and Affiliations

  1. Fachhochschule Kärnten, Feldkirchen, Kärnten, Österreich

    Peter Granig

  2. Fachhochschule Kärnten, Villach, Kärnten, Österreich

    Erich Hartlieb

  3. IMG Innovation Management Group GmbH, Graz, Österreich

    Hans Lercher

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© 2014 Springer Fachmedien Wiesbaden

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Bucherer, E., Eisert, U., Gassmann, O. (2014). Auf dem Weg zur systematischen Geschäftsmodellinnovation. In: Granig, P., Hartlieb, E., Lercher, H. (eds) Innovationsstrategien. Springer Gabler, Wiesbaden. https://doi.org/10.1007/978-3-658-01032-4_8

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  • DOI: https://doi.org/10.1007/978-3-658-01032-4_8

  • Publisher Name: Springer Gabler, Wiesbaden

  • Print ISBN: 978-3-658-01031-7

  • Online ISBN: 978-3-658-01032-4

  • eBook Packages: Business and Economics (German Language)

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