Summary
Application of simultaneous equation regression methods in analyzing limited time series data for sales and advertising. In testing sales arid advertising relationships for filter and nonfilter cigarette brands, a model in which the advertising elasticity for filter brands is substantially greater than that for nonfilter brands is not rejected.
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© 1976 Springer-Verlag Berlin Heidelberg
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Bass, F.M. (1976). A Simultaneous Equation Regression Study of Advertising and Sales of Cigarettes. In: Mathematical Models in Marketing. Lecture Notes in Economics and Mathematical Systems, vol 132. Springer, Berlin, Heidelberg. https://doi.org/10.1007/978-3-642-51565-1_78
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DOI: https://doi.org/10.1007/978-3-642-51565-1_78
Publisher Name: Springer, Berlin, Heidelberg
Print ISBN: 978-3-540-07869-2
Online ISBN: 978-3-642-51565-1
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