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Mathematical Models in Marketing pp 165–166Cite as

Optimal Advertising and Optimal Quality

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Part of the book series: Lecture Notes in Economics and Mathematical Systems ((LNE,volume 132))

Summary

Equilibrium conditions for a firm marking decisions with respect to price, quality, and advertising expenditure. Theorems on optimal advertising and optimal quality with fixed prices.

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Authors
  1. Robert Dorfman
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  2. Peter O. Steiner
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© 1976 Springer-Verlag Berlin Heidelberg

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Dorfman, R., Steiner, P.O. (1976). Optimal Advertising and Optimal Quality. In: Mathematical Models in Marketing. Lecture Notes in Economics and Mathematical Systems, vol 132. Springer, Berlin, Heidelberg. https://doi.org/10.1007/978-3-642-51565-1_53

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  • DOI: https://doi.org/10.1007/978-3-642-51565-1_53

  • Publisher Name: Springer, Berlin, Heidelberg

  • Print ISBN: 978-3-540-07869-2

  • Online ISBN: 978-3-642-51565-1

  • eBook Packages: Springer Book Archive

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