Abstract
The impacts of the competitive strategies on firm performance have always been the focus of the academic field. Nonetheless, how the competitive strategies of the manufacturing enterprises affect their performance should be further examined. On the basis of related researches, utilizing incremental innovation and breakthrough innovation as mediators, this paper establishes a conceptual model of the relationship between the competitive strategy, technological innovation, and corporate performance. It, then, proceeds to conduct an empirical test on 258 manufacturing enterprises via questionnaires. The study shows that both the low-cost strategy and differentiated strategy significantly and positively impact enterprise performance; the incremental innovation and breakthrough innovation indirectly influence firm performance. In contrast, technological innovation partially mediates the effect of the competitive strategies on firm performance.
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Acknowledgements
This work is supported by National Natural Science Foundation of China (71702118), the Research Center for Systems Science and Enterprise Development, Key Research of Social Sciences Base of Sichuan Province (Xq17C03), the special project on the basic research founds of the central universities conducted at the Sichuan University (sksz201603).
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Yuan, Y., Ran, Y., Zhang, H., Yang, W. (2019). A Study on the Impact of the Manufacturing Enterprises’ Competitive Strategies on Their Performance—Based on the Intermediary Role of Technological Innovation. In: Xu, J., Cooke, F., Gen, M., Ahmed, S. (eds) Proceedings of the Twelfth International Conference on Management Science and Engineering Management. ICMSEM 2018. Lecture Notes on Multidisciplinary Industrial Engineering. Springer, Cham. https://doi.org/10.1007/978-3-319-93351-1_137
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DOI: https://doi.org/10.1007/978-3-319-93351-1_137
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