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Value Creation and Competitive Advantage Models

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Artificial Intelligence in Value Creation

Abstract

We have entered the twenty-first century full of fears, with many unresolved global problems such as armed conflicts or unstable financial systems, yet at the same time with the expectation of not only solving the problems but also creating systems that offer unimaginable possibilities. As at the beginning of 2018, we are seeing more and more hope in widely understood systems of machine learning and Artificial Intelligence (AI). Increasingly available and more efficient computing power combined with the growing interest from industry contribute to the intensive development of AI methods and technologies, which turn out to be good and efficient and can be used to design and commercialize new, smart, connected products (see e.g. Porter and Heppelmann 2014). This positive relation between the sectors of education, science and industry (see e.g. Shoham et al. 2017) currently causes an exponential increase in the capabilities of systems, resulting in new concepts for products, services or business models.

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Notes

  1. 1.

    The distinction between terms “customer” and “client” needs to be emphasized. “Customer” is a person who buys a product or service whereas “client” is a person who obtains advice or customized solutions.

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Wodecki, A. (2019). Value Creation and Competitive Advantage Models. In: Artificial Intelligence in Value Creation. Palgrave Macmillan, Cham. https://doi.org/10.1007/978-3-319-91596-8_1

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