Abstract
Chinese excellent traditional culture is an important source of the party in governing the country. Xi Jinping, emphasized the historical influence and significance of Chinese traditional culture several times, and gave it new connotation of the time. Represented by Chengdu Temple Fair in recent years, the traditional culture festival activities were not only for the protection and inheritance of traditional culture, but also became the organic composition part of the local tourism festival activities. In this paper, we stand in the perspective of tourist experience and take Chengdu Temple Fair as the research object. It carried on the questionnaire design and survey to understand of tourists focus and satisfaction. The IPA methods help us to identify the strengths and weaknesses and give improvement suggestions.
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Acknowledgements
This study was supported by a grant from Higher School Cultural and Social Science Fund of Sichuan Education Department (to DENG Qingnan) (No. WHCY2016B02).
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Li, L. (2018). Research on Tourists Experience in Traditional Culture Festival Activities Based on the Importance-Performance Analysis Research Method. In: Xu, J., Gen, M., Hajiyev, A., Cooke, F. (eds) Proceedings of the Eleventh International Conference on Management Science and Engineering Management. ICMSEM 2017. Lecture Notes on Multidisciplinary Industrial Engineering. Springer, Cham. https://doi.org/10.1007/978-3-319-59280-0_48
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DOI: https://doi.org/10.1007/978-3-319-59280-0_48
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