Abstract
Susan K. Foreman, Henley Management College and Brunei UniversityThe subject of internal marketing has been of interest to marketers for some time. Yet many might see it as simply being synonymous with good human resources management.
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© 2015 The Academy of Marketing Science
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Pitt, L.F., Foreman, S.K. (2015). Internal Marketing’s Role in Organizations: A Transaction Cost Perspective. In: Gomes, R. (eds) Proceedings of the 1995 Academy of Marketing Science (AMS) Annual Conference. Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer, Cham. https://doi.org/10.1007/978-3-319-13147-4_45
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DOI: https://doi.org/10.1007/978-3-319-13147-4_45
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