Abstract
This chapter of the monograph is devoted to modelling of gamification-based consumer engagement in value creation in the context of ICT development by integrating in the model the main theoretical constructs of gamification, consumer engagement and shared value.
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Gatautis, R. et al. (2021). The Conceptual Model of Gamification-Based Consumer Engagement in Value Creation. In: Gatautis, R., Banytė, J., Vitkauskaitė, E. (eds) Gamification and Consumer Engagement. Progress in IS. Springer, Cham. https://doi.org/10.1007/978-3-030-54205-4_5
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