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Quality Perceptions of Feta Cheese

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Advances in Cross-Section Data Methods in Applied Economic Research (ICOAE 2019)

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Abstract

This study deals with the quality of feta cheese as perceived by 534 individuals 18–35 years of age. Additionally, differences were explored based on the area of residence (urban, semi-urban, and rural area) and gender. Data analysis included basic descriptive statistics, factor analysis, independent samples Kruskal–Wallis one-way ANOVA test and Mann–Whitney U test. Results revealed that the strongest quality indicators for consumers are taste, odor, color, and texture of feta cheese. Factor analysis provided with four quality dimensions treated as new variables used in hypothesis testing, namely quality assurance, core product characteristics, price and packaging, and marketing communication. The Mann–Whitney U test revealed that for all quality dimensions gender differences exist. As to the independent samples Kruskal–Wallis one-way ANOVA test, it indicated differences regarding consumers’ area of residence and perceptions of quality, as regards the dimensions of quality assurance and marketing communication of feta cheese.

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Ethical approval

There are no ethical issues involved in the processing of the questionnaire data used in the study. The necessary consents have been obtained by the persons involved and the anonymity of the participants has been secured. All procedures performed in studies involving human participants were in accordance with the ethical standards of the International Hellenic’s University research committee and with the 1964 Helsinki declaration and its later amendments or comparable ethical standards.

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  1. Department of Management Science and Technology School of Business and Economics, International Hellenic University, Kavala Campus, Agios Loukas, 65404, Kavala, Greece

    Irene Kamenidou, Spyridon Mamalis, Stavros Pavlidis & Evangelia Zoi Bara

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  1. Irene Kamenidou
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  2. Spyridon Mamalis
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  3. Stavros Pavlidis
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  4. Evangelia Zoi Bara
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Correspondence to Irene Kamenidou .

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Editors and Affiliations

  1. Department of Economics, University of Western Macedonia, Kastoria, Greece

    Nicholas Tsounis

  2. Department of Economics, University of Western Macedonia, Kastoria, Greece

    Aspasia Vlachvei

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Kamenidou, I., Mamalis, S., Pavlidis, S., Bara, E.Z. (2020). Quality Perceptions of Feta Cheese. In: Tsounis, N., Vlachvei, A. (eds) Advances in Cross-Section Data Methods in Applied Economic Research. ICOAE 2019. Springer Proceedings in Business and Economics. Springer, Cham. https://doi.org/10.1007/978-3-030-38253-7_3

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