Abstract
Michael Porter is a leading academic, successful business consultant, an inspirational speaker, and a respected art collector. That Michael Porter did not become a professional golfer was that sport’s loss - but for the Fortune 500 most fortunate indeed! Many of his ideas are of relevance to the business world. He is a profound thinker on matters about which Shell feels strongly. And it is particularly those of his ideas that have found practical application in the hard nosed world of business, that I wish to recall here.
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© 1997 Springer Science+Business Media Dordrecht
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Herkströter, C.A.J. (1997). Business level strategy: Lessons from Shell. In: Van Den Bosch, F.A.J., De Man, A.P. (eds) Perspectives on Strategy. Springer, Boston, MA. https://doi.org/10.1007/978-1-4615-6179-8_3
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DOI: https://doi.org/10.1007/978-1-4615-6179-8_3
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