Abstract
We examine the effect of perceived corporate social responsibility (CSR) on employees’ affective organizational commitment through the mediation of organizational trust and organizational identification. In so doing, the paper advances current understanding by positing a curvilinear relationship between CSR and organizational trust. We further suggest that employees use different processes to develop commitment to their companies’ CSR initiatives. The test of the research model relies on data collected from 378 employees in South Asia. We used REBUS-PLS algorithm and identified three homogeneous employee groups that can be further differentiated in terms of work-related attitudes and behaviors.
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Farooq, O., Merunka, D., Valette-Florence, P. (2013). Employees’ Response to Corporate Social Responsibility: An Application of a Non Linear Mixture REBUS Approach. In: Abdi, H., Chin, W., Esposito Vinzi, V., Russolillo, G., Trinchera, L. (eds) New Perspectives in Partial Least Squares and Related Methods. Springer Proceedings in Mathematics & Statistics, vol 56. Springer, New York, NY. https://doi.org/10.1007/978-1-4614-8283-3_18
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