Abstract
Ample evidence exists to support the idea that people in our society are concerned about affection as well as other positive feelings and behaviors in their personal relationships. This concern is reflected in the media. For example, in television commercials, such as the Bell Telephone Company’s “reach-out-and-touch someone” series, products are presented in the context of warm, affectionate interactions. Similarly, in many television or film comedies and dramas, characters are frequently affectionate toward each other, especially during times of trouble or crisis. The conclusion that can be drawn from their interactions is that the affection and support people experience within their families, friendships, and work groups facilitate problem solving and management of stress.
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Twardosz, S., Nordquist, V.M. (1983). The Development and Importance of Affection. In: Lahey, B.B., Kazdin, A.E. (eds) Advances in Clinical Child Psychology. Advances in Clinical Child Psychology, vol 6. Springer, Boston, MA. https://doi.org/10.1007/978-1-4613-9814-1_4
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