Using Data Warehouse for Customer Relationship Management

Abstract

Customer Relationship Management (CRM) is the activity of establishing contact and managing communications with customers, analyzing information about customers, campaigning to attract new customers, performing business transactions with customers, servicing customers, and providing support to customers. Customers are the people (or parties) who a company or an organization serves; they’re the ones who consume its products or services. If the organization is not a company or business (for example, a school or university, government agency, nonprofit organization, social club, political party, and so on), you can replace the word customers in the earlier definition with students, constituents, citizens, taxpayers, users, applications, stakeholders, and so on, whichever is most appropriate.